The Power of Emotional Marketing – Brands That Resonate by Bhuvana Subramanyan

In today’s hyper-competitive market, successful brands understand that emotional connections drive consumer decisions. The Power of Emotional Marketing explores how to create meaningful relationships appealing to the heart rather than just the mind. Using the ‘Spectrum of Sensations’ framework and proven methodologies, this book provides actionable strategies for crafting campaigns that resonate deeply with audiences. Drawing from extensive research and real-world case studies of Iconic Indian brands, it offers tools to measure campaign effectiveness and optimize emotional engagement. Whether navigating digital landscapes or traditional media, discover how to create marketing campaigns that don’t just boost sales but build lasting brand loyalty. This book is for brand managers, entrepreneurs, marketers, creative agencies, and students who want to master the art of emotional marketing and build unforgettable brands. About the Author: Bhuvana Subramanyan is an award-winning marketing leader with nearly three decades of experience in building brand equity for organizations like Randstad, IBM, Aptech, and TNT. Named among Asia’s 100 Power Leaders in Marketing & Communications, she brings deep expertise in crafting innovative, customer-centric campaigns that drive business growth. As an independent consultant today, she advises top Indian and global brands while mentoring the next generation of women leaders. Her unique “Spectrum of Sensations framework”, introduced in this book, draws from her extensive experience in transforming marketing initiatives into revenue-generating successes.