Latest Digital Marketing Syllabus For 2025
MODULE 1
Introduction to Digital Marketing
- What is Digital Marketing?
- Importance & Scope of Digital Marketing
- Traditional Marketing vs. Digital Marketing
- Latest Trends in Digital Marketing
MODULE 2
Website Development & Optimization
- Basics of Website Creation
- WordPress & CMS Platforms
- User Experience (UX) & User Interface (UI)
- Website SEO Optimization
MODULE 3
Search Engine Optimization (SEO)
- How Search Engines Work
- On-Page SEO (Keywords, Meta Tags, URL Structure)
- Off-Page SEO (Backlink Building, Guest Posting)
- Technical SEO (Site Speed, Mobile Optimization)
- SEO Tools (Google Search Console, Ahrefs, SEMrush)
MODULE 4
Search Engine Marketing (SEM) & Google Ads
- Introduction to Google Ads
- Pay-Per-Click (PPC) Advertising
- Keyword Research & Bidding Strategies
- Creating & Optimizing Ad Campaigns
- Google Analytics( GA4) & Performance Tracking
MODULE 5
Social Media Marketing (SMM)
- Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
- Social Media Strategy & Content Planning
- Organic vs. Paid Marketing
- Facebook & Instagram Ads
- Social Media Analytics & Reporting
MODULE 6
Content Marketing
- Importance of Content Marketing
- Blog Writing & SEO-Friendly Content
- Video Marketing (YouTube & Reels)
- Content Distribution Strategies
MODULE7
Email Marketing
- Basics of Email Marketing
- Email List Building & Segmentation
- Best Practices for High Open & Click Rates
- Email Marketing Tools (Mailchimp, Sendinblue)
MODULE 8
Affiliate Marketing
- What is Affiliate Marketing?
- Finding the Right Affiliate Programs
- Earning Through Affiliate Links
- Strategies for Passive Income
MODULE 9
Influencer Marketing
- Understanding Influencer Marketing
- How to Find & Partner with Influencers
- Measuring Campaign Effectiveness
MODULE10
E-commerce & Dropshipping
- Setting Up an E-commerce Business
- Selling on Amazon, Shopify, & WooCommerce
- Dropshipping & Business Models